Effective small business marketing does not have to be beyond your understanding…or your budget.

Most freelancers and small business owners begin their businesses because they are truly passionate about what they do and are committed to excellence in serving their customers.  They enter the field of business ownership with excitement and high hopes but quickly come face to face with a major reality check.  No matter how talented or trained you are, if your potential clients and customers don’t know who you are, how good you are at what you do, and why they need you, when you ‘hang your shingle’ you may be getting more ‘rain’ than ‘fame’!

Our strategy?  We don’t just talk. We listen.

We treat every one of our clients and their businesses as the individuals they are. Your marketing and communications plans are formulated after listening carefully to discover the individual keys to your success.  No two people or businesses are alike and we spend considerable amount of time in research and planning to grasp who you are and what you need, whether it’s a logo, brochure, or a full blown marketing plan with ongoing consultations.  Our goal is to craft measurable objectives and plans to reach them that are a perfect fit for your goals and budget.  We are deeply committed to each and every project that we undertake. Contact us to set up a free, no obligation consultation to see if Taproot Marketing Communications is the right fit for your business goals!

What makes us different:

We specialize in working with freelancers and small business owners. Throw out the marketing textbooks more suited to large organizations with unlimited resources. Think more ideas that YOU can implement with specific short and long-range goals tailored to your field, schedule, and budget.

When you hire us you get me. My job is to help you develop your business brand and then market it. You’re not a number, you’re a name and a face. At every step of the process you get individualized attention with recommendations built on my personal relationship with your unique needs and goals.

We give you tools, not just templates. Our goal is to educate and empower YOU to take the reins of your own business success.

Message trumps everything. A creative brochure, business card, or mailer without a carefully crafted message is just a pretty image. As a small business owner you can’t afford to spend big bucks on a test market. We help you craft your message and start small and then grow in a calculated, consistent, sustainable fashion.

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