November, 28, 2011

Spotlight on: Centerstone Foundation – Nashville, TN

One of my favorite aspects of teaming with businesses to develop their brand and market their product or service is that I have the satisfaction of knowing that I have a small part of the end result. Sometimes it’s helping an insurance agency represent their product more effectively, realtors selling homes more quickly, retailers developing their brand, wedding planners reaching more brides, or any other small business on their journey to success. A few weeks ago I had the honor of teaming with brilliant, internationally acclaimed author, Mary Calia, to design marketing collateral for Centerstone Foundation in a multi-million dollar fundraising campaign based in Nashville, TN.

Fundraising Brochure by Taproot Marketing Communications

Centerstone is the nation’s largest not-for-profit provider of community-based behavioral healthcare, offering a full range of mental health services, substance abuse treatment and educational services in Indiana and Tennessee. Last year they served over 70,000 individuals and families in their efforts to prevent and cure mental illness and addiction.

“Like Michelangelo, help sculpt beautiful lives!” was their tagline for this fundraising campaign and we designed a beautiful full color brochure around the the Michelangelo theme with rich colors, images of his sculptures, and printed on a very heavy medium gloss stock. Designed to match the brochure was a letterhead/envelope set printed on linen paper, and a basic remittance envelope for donors.

Last night as I was flipping through channels on our television I watched one of Centerstone’s commercials and had the wonderful feeling that while I can’t write them a check with lots of zeroes after it, what I can do is design beautiful and effective marketing pieces that enable them to reach out to meet their financial goals. It feels good to know that what I do can have a part in changing lives.

Letterhead and Envelope design in Franklin, TN

Want to learn more about Centerstone Foundation?
www.centerstone.org
Donate: www.centerstone.org/make-a-donation
Ella Hayes Center
1101 Sixth Avenue North
Nashville, TN 37208

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Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Google Buzz
  • LinkedIn
  • Reddit
  • RSS
  • Technorati
  • Tumblr

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