One of my favorite aspects of graphic design is the creative and strategic challenge of designing a business card that encapsulates a business’s visual brand and delivers the contact information clearly and in a creative and memorable way.

While in the midst of our website redesign a few months ago I took the opportunity to update TaprootMC’s business card.  There were a few small text and design changes to make, but my favorite parts of the updated cards is the satin stock and spot gloss printing.  The satin finish gives the stock a low gloss sheen and satiny texture that makes you want to touch them!  The spot gloss creates texture in the sky and grass on the front, and draws the eye to the tagline on the back.

Stay tuned to the blog for an article on strategy for effective business card design soon!